Adopting a single "Africa business strategy” can be a serious risk. Why? Because doing business in Ghana and South Africa can be as different as doing business in Poland and Italy.At Fitzrovian, we help you to truly understand Africa’s prospects and risks, and we provide you with the strategic insights and practical connections you need.

Understand YOUR African Opportunities

Using our on-the-ground research teams, and supported by our Africa analysts, we identify which African markets are best for your products or services.

Together, we uncover gaps in the market, evaluate commercial opportunities and pinpoint prospective clients. We compile feasibility studies and risk assessments, and we undertake due diligence on potential business partners, M&A targets and third-party relationships.

Our bespoke research provides you with practical insights into Africa’s myriad of opportunities and risks so that you can make the right commercial decisions for your business.

Establish your Proof of Concept

Before committing to a full-time presence in Africa, we recommend establishing whether your business will thrive there. Fitzrovian can act as your on-the-ground representative, and help you to:

Develop Business

We will devise and deliver on locally targeted sales and marketing plans, creating a strong brand presence that resonates for you in country. We will identify and engage with potential new clients and, most importantly, deliver the deals that you need to show proof of concept.

Apply for Tenders

We will identify those tenders that match your capabilities and assist you in completing applications. We can also help in finding local partners and in ensuring your submissions are sensitive to local issues, regulations and cost sensitivities.

Source Suppliers

We will identify and assist in negotiating with suppliers that match your needs, assist in fulfilling the necessary regulatory and legislative requirements, and (if necessary) assist in sourcing preferential trade finance and in managing your shipping arrangements.

Establish Your Office

Once you are ready to establish a full-time presence in Africa, we will work with you to develop a business plan to establish operations in line with local regulatory, legislative, cultural, sustainability and investment requirements.

If you are looking to expand through strategic transactions, our on the ground teams can identify appropriate JV partners or M&A targets and assist in the approach and negotiations.

And if you plan a more traditional approach, we can help you to locate and acquire real estate, appoint appropriate professional and business services providers, and employ local staff (including senior and executive appointments), all to ensure that you hit the ground running from Day One.

Case Studies